About us
Hello, we are Theory of Taste.
An independent, young, mum-owned business, we’re a small but thoughtful team, busy exploring and developing our combined heritage to uncover simple luxuries.
We made it our mission to discover goodness and source collections across Europe to share this learning. Inspired by our past, and applying contemporary thinking to pioneer products that not only feel good, but do good.
Our story
Geeta began Theory of Taste with a yearning to offer sustainable food and beverage concepts that transcend the expected. She wanted to share her experience of goodness. She wanted taste. She wanted sheer delight. But more than that, she wanted her range to celebrate the everyday, turning simple, ordinary moments into something to savour.
We’re pioneers of simple luxuries.
We believe that simple can also be luxurious, wrapping up our ambitions in beautiful packages that deserve to be savoured. We intentionally set about developing a range that would never sacrifice on style. Our packaging is purposely stylish and yet truly sustainable, thoughtfully designed to return it to the earth, fulfilling our cyclical nature and restorative principles.
We nurture our suppliers and select only partners who share our approach to sustainability and source the finest elements.
Join our thoughtful team of retailers